Masters in Discipline and Order
A house of brands built in Minnesota on one standard: do the work properly, every day.
The company
Discipline is not a mood. It is a system, and everything we make is built to fit inside one.
Discipline
The same standard on the first day and the thousandth. Nothing ships that we would not use ourselves, every morning.
Order
Every product has a place in a day: what you put on, what you put in, what you train in, how you measure it.
Mastery
Repetition until it is yours. We build for people who keep showing up after the motivation runs out.
One name across the whole day, each house run on its own.
MIDO is built around an athlete's day: train, recover, eat right, look after yourself, measure the work. Each part of that day is its own house, with its own shop and its own address.
Our products are made, packed and shipped to order by specialist partners, so nothing sits on a shelf going stale and every order leaves fresh.
The houses
One standard, five houses, each at its own address.
01Skin and hair care
MIDO Skin
Care for skin that trains, sweats and recovers.
A short, considered routine: cleanse, renew, protect by day, repair by night. Made in small batches to order and shipped direct.
- Renewal Serum
- Day Cream
- Night Cream
- Oil-to-Milk Cleanser
- Gel Booster
02Supplements
MIDO Fuel
Fuel, measured. Nothing in the jar you cannot name.
The line starts with Beetroot: beet root, hibiscus and apple, thirty servings. Each jar is labelled, packed and shipped when you order it.
- Beetroot
- 30 servings
Active
Women · Men
03Apparel
MIDO Apparel
Training wear for the hours nobody sees.
The first line is activewear, cut for women and for men: pieces that train hard, wash well and stay quiet, with the signet where it belongs.
- Activewear
- Women
- Men
04Football performance
MIDO XI
The work behind the ninety minutes, written down.
An operating system for players and trainers: profiles, sessions, film, goals and the notes that turn a season into progress.
- Players
- Trainers
- Film and sessions
Studio
Brand · Web · Growth
05The studio
MIDO Group
The studio that builds the brands, for us and for others.
Brand, websites, menus, signage and growth for Minnesota businesses: restaurants, shops, clinics and more. The same standard we hold our own houses to.
- Brand
- Web
- Signage
- Growth
Masters in Discipline and Order